Having a website should never be about maintaining the status quo. Informative content, professional layout and creative design all contribute to the overall success of a site. For a business, a website can augment an already solid corporate brand as it helps to build customer relationships and trust. For a community or organization, a website helps to facilitate greater levels of communication while providing users with a wide variety of resources and information. A good website will communicate your point. A great website will do so in an innovative and effective manner.